From Luggage to Luxury: The Great Goyard

Now, we have some exciting news for you all. We are introducing Goyard to our collection. If you have not heard of them, where have you been?

A Journey to Greatness

Like any successful company there have been some notable milestones within their story that have ensured their continued success within the modern world of luxury. 

Maison Goyard, or simply 'Goyard' was officially introduced in 1852, in Paris. Like any longstanding and successful company evolved over the years. Let's look at how this iconic company came into play. 

Originally created by Pierre-François Martin in 1972. Maison Martin specialised in box-making, trunk-making, and packing. As a childless widower, Pierre was the guardian of a woman called Pauline Moutat. He arranged her marriage to one of his employees, Louis-Henri Morel. As part of the wedding the company was included within a dowry. Morel was then introduced the “Successor to the former Maison Martin, located on rue Neuve-des-Capucines, near Place Vendôme".

In 1845, Morel hired François Goyard as an apprentice. This gifted 17-year old boy received exceptional training under the guidance of both Martin and Morel. In 1852 Louis-Henri Morel died. By 1853 François Goyard officially took over and changed the name of the business to Maison Goyard. He remained for 32 years at the helm of a house that he took to a whole new level. He later handed over the reins to his son Edmond in 1885.

Edmond Goyard brought innovation to the brand. Transforming the rue Saint-Honoré comptoir into a global luxury institution, opening stores in Monte-Carlo, Biarritz, Bordeaux, and trade offices in New York and London. He introduced Goyard’s first advertisements, showcased at World Expositions, and collaborated with Rheims & Auscher to create products for automobiles.

Edmond also launched the iconic “Chic du Chien” line for pets, offering stylish coats, leashes, and accessories, with playful Belle-Époque ads featuring dogs dressed in finery. Cats and monkeys weren’t forgotten, with their own bespoke travel items. Goyard revived this tradition in 2008 with a “Chic du Chien” boutique at 352 rue Saint-Honoré, opposite its historic flagship store.

When Edmond Goyard created the Goyardine canvas in 1892, he drew deep inspiration from his family’s history. The dotted pattern references the log-driving work of his ancestors, forming a triple chevron design that subtly creates a “Y” shape—the central letter in the Goyard family name.

Much like an artist signing a painting, Edmond Goyard signed his canvas. His name, written in white, stands out prominently, while the address of the Paris store is subtly spelled out in two shades of brown. The word “Paris” is repeated twice and arranged in a centrally symmetrical stack. Notably, Edmond Goyard was the first Parisian trunk maker to integrate his name into his canvas, creating an instantly recognisable hallmark of craftsmanship and heritage.

Edmond then expanded Goyard’s offerings to include handbags and hat boxes. By 1998 the company was acquired by the Singles family who revived the company into the modern day, the emphasis being on the exclusivity and rich heritage. The brand famously avoids advertising the typical sense, which continues to be part of its success. 

Since it's second coming the company has continued to grow in success and exclusivity is still a strong element of the company. A-listers, Celebrities and Influencers such as Rihanna, Usher, Pharrell, Kim Kardashian are just some of those often photographed with these iconic bags. 

Now, what makes them so popular in the world of Glitz and Glam?

Why Goyard Is Unique

1. Exclusivity

   • Goyard is known for its mystery and discretion. The brand avoids celebrity endorsements, flashy marketing, and online sales, adding to its allure.

2. Handcrafted Excellence

   • Every piece is meticulously crafted by artisans, ensuring unparalleled quality and attention to detail.

3. Personalisation

   • Goyard offers hand-painted monograms and custom designs, allowing customers to create unique, one-of-a-kind pieces.

4. The Goyardine Pattern

   • The Chevron design, inspired by tree trunks and Goyard’s family heritage as log drivers, remains instantly recognisable and timeless.

Goyard Today

With a focus on craftsmanship, heritage, and exclusivity, Goyard remains one of the most coveted luxury brands. Its commitment to discretion and timeless appeal ensures that owning a Goyard piece is not just about fashion—it’s about being part of a storied legacy.

With that said, how do you go about getting your hands on one? 

However, we are here to help. Just look at this stunning selection of Goyard handbags we have recently added to stock. 

1. Goyard Belvedere II PM Grey Messenger Bag

A highly sought-after and classic design. The Goyard Belvedere II PM Grey Messenger Bag. Crafted from iconic Goyardine coated canvas with premium leather trim, this crossbody bag combines luxury and practicality. Featuring a structured silhouette, adjustable strap, and spacious interior. It’s perfect for everyday use or travel. A timeless piece with great investment value.

Quick fact: Did you know this design actually draws inspiration from the Goyard family’s log-driving heritage. Specifically, it was influenced by the small bags log drivers used to carry food while working.

2. Goyard Bohème Hobo Green Bag

This is an authentic Brand New Goyard Boheme Hobo Bag in Green, a chic and timeless accessory. Brand new and a complete set, this piece is exceptionally hard to find on the market. A highly valuable and unmissable investment. Expertly crafted from green Goyardine coated canvas, it features the iconic chevron monogram pattern in a striking green hue. The design is complemented by a green leather shoulder strap, coordinating trim. The top zipper opens to a spacious natural canvas interior, perfectly paired with a matching detachable mini pouch, offering both style and practicality.

Quick fact: The striking green colour, one of Goyard’s signature hues, is particularly exclusive, as Goyard’s coloured pieces are produced in more limited quantities compared to the classic black designs, making it a rare and coveted choice for collectors.

3. Goyard Goyardine Vendôme PM Black

Elegant and timeless, the Goyard Goyardine Vendôme PM in Black is a refined handbag that embodies sophistication. Crafted from Goyard’s signature Goyardine canvas and complemented by smooth black leather trim. Featuring top handles, a secure zip closure, and the iconic Chevron pattern, the Vendôme PM offers a stylish yet practical option for carrying your essentials. 

Quick fact: A rare design, excellent for value retention and appreciation. The Vendôme’s riveted wood accents pay homage to the brand’s trunk-making history. 

4. Goyard Poitiers Tote Claire Voie Coated Canvas Mini

Sneak peak - This gorgeous Goyard Poitiers Tote Claire Voie Mini will be added to stock in the upcoming weeks - keep your eyes out on our socials! 

The Goyard Poitiers Tote Claire Voie Mini is a charming blend of elegance and practicality. Crafted from Goyard's iconic Claire Voie coated canvas, this petite tote is lightweight yet durable, featuring a refined open-top design with leather accents. Perfect for carrying your daily essentials, it’s a versatile accessory that adds a touch of luxury to any outfit.

Quick fact: The Goyard signature appears in purple on certain designs, like the Claire Voie collection, as part of the brand’s artistic approach to showcasing vibrant colours and craftsmanship. The Claire Voie technique, which means "clear view," highlights contrasting colours between the signature Goyardine canvas and the bag's interior lining.

5. Goyard Monte-Carlo PM Clutch Navy Blue

This preloved Goyard Monte-Carlo PM Clutch Navy Blue is a Full set and in excellent condition. Crafted from the iconic Goyardine canvas with wooden trim. This elegant clutch combines timeless sophistication with practical functionality. A refined statement piece, ideal for evenings or adding a touch of Parisian flair to any look.

Quick fact: Again, this structured design incorporates Goyard’s signature trunk-inspired elements, such as wooden rods, bracket corners, and rivets, resulting in a bag that is both chic yet nods to the Maison's heritage. 

Goyard’s rich history and dedication to craftsmanship have cemented its place as one of the most coveted luxury brands in the world. From its roots as a trunk maker to its evolution into a symbol of timeless elegance, Goyard continues to captivate with its exquisite designs and exclusivity. Whether it’s the Goyard Belvedere II PM Grey Messenger Bag, the Goyard Goyardine Vendôme PM, or the sophisticated Bohème Hobo, each Goyard piece carries a legacy of artistry and heritage. Owning a Goyard bag is more than a fashion statement—it’s a connection to a storied tradition of luxury and refinement.

So, what are your thoughts? Which bag speaks to you? Are you ready to join the world of the elite and own a piece of French history and chic style. Check out our entire collection today.